Excerpt from Facebook’s Official Policy:
“Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.
If you create a profile for your business, your account may be disabled for violating our Terms of Use. If you have questions about how to best leverage your Facebook Page, please check out our Insider’s Guide or FAQ.”
Why your business should use Facebook Pages:
- Facebook says so. Don’t believe me, read above. Check out their: Terms of Use.
- Pages offer unique tools, such as widgets and visitor analytics. If you’re going to market on Facebook, you might as well market right and take advantage of these great tools!
- Unlimited Fans! Personal Profiles have a limit of 5,000 friends. Business Pages can have UNLIMITED Fans.
- Lastly, do it for your fans. It irks me when businesses request to be my friend. Allowing someone to be my friend is personal. A friend has access to my wall posts, friends, pictures, and information. I don’t know who is running your business page, or if multi people have access to it. Having a business as a friend is way too close for comfort. Do your fans a favor and use a Facebook Page… don’t irk them.
Learn more about Facebook Pages: https://www.facebook.com/pages/learn.php
